“Great. Nice people and a really good idea.”
Festival
1 in 25 festivalgoers chose to carpool
ArcTanGent is an independent festival in the UK that draws fans from across the country. With limited parking on site, carpooling was a logical choice. Using Slinger's mailing tool, the festival reached its crowd straight from the dashboard.
The challenge
Tight parking and long journeys
Around 5,000 festivalgoers travel to Fernhill Farm in Compton Martin, many from cities like Bristol and London. Parking on site is limited, and plenty of people come a long way. Actively encouraging carpooling was new for the festival. The challenge: reaching people early enough to make carpooling part of their travel plans.
The activation
Straight into the inbox
ArcTanGent used Slinger's built-in mailing tool to reach festivalgoers directly. No exports, no separate mailing system: the email went out straight from the dashboard. In total, 4,992 ticket holders were reached. The first big mailing went out more than ten weeks before the festival, giving people plenty of time to plan a shared ride.
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The result
More than half of all seats booked
Almost 1 in 25 festivalgoers chose to carpool after the mailing went out from the dashboard. Of the 217 seats offered, 111 were booked: more than half. On top of that, 21 rides were completely full. Together, festivalgoers saved over 18,000 kilometers and 3,475 kg of CO₂, with an average of 2.2 passengers per ride. Bristol was the big hotspot: that route alone filled 55 seats.
“All of us from the car grabbed a beer afterwards and hung out for a bit before going our separate ways.”
“Everything went really smoothly and we quickly settled into a nice routine. It's always great to meet new like-minded people along the way.”
How it worked.
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Upload
Pick your attendee list and language
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Test
Send a test email
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Send
Send the final mailing
Carpooling as part of your festival?
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