Communication is key

A practical guide from the Slinger team

How to get more visitors sharing rides at your event

Built on real data from hundreds of events

If you’re exploring how to reduce transport emissions at your event, improve visitor experience, or simply want to understand how ridesharing actually works in practice, you’re in the right place.

If you’re exploring how to reduce transport emissions at your event, improve visitor experience, or simply want to understand how ridesharing actually works in practice, you’re in the right place.

At Slinger, we see thousands of visitors connect every week. Different events, different countries, same pattern: when people know where to find ridesharing and why it matters to them, they act. And when event teams use the right touchpoints, matches can double or even triple.

This guide brings together everything we’ve learned: the human psychology behind sharing a ride, the simple visibility tricks that boost adoption, and the small setup steps that make sustainable mobility feel effortless. Whether you’re new to Slinger or setting up your tenth event, these insights will immediately help you get more ride offers, more matches, and more CO₂ savings.

The success of ride sharing largely depends on the support within the organisation. Someone who embraces ride sharing, enjoys working with the dashboard and can excite colleagues is therefore essential.

You are the main promoter.

Lead with the feeling: not the footprint

Here’s the thing most organisers underestimate: people don’t share rides because it’s sustainable.

They share rides because it’s fun.

Across our platform, around 80% of all visitor feedback mentions the social element: the conversation, the anticipation, the playlist battles, the shared excitement before arriving at the venue. Sustainability is a bonus. The vibe is the driver.

If you frame ridesharing as a social part of the event experience, you’ll instantly activate far more people. A single sentence on your event page (“Meet fellow fans and start the day together”) performs better than an entire paragraph about emissions.

Think human first: results follow.

Make ridesharing impossible to miss

Even the best message falls flat when visitors can’t find your ridesharing option.

Visibility is the quiet engine behind every successful setup.

The widget works best when it lives exactly where visitors expect it:

  • your main event page
  • the “How to get there” section
  • inside your app navigation
  • short updates or news posts
  • any moment where people think about travel

This isn’t about adding more content. It’s about adding the right link in the right place. Every extra touchpoint increases ride offers immediately: we see it every day across small boutique festivals, arenas, sports federations, and major events.

If you’re new to Slinger, start with one simple habit: place the widget somewhere visitors cannot miss. The difference is huge.

Activate your community directly from their inbox

A lot of visitors don’t scroll, search or explore: but they do read their email.

That’s why Slinger’s built-in Emailer has become one of the strongest tools we offer.

With one CSV upload and one click, your entire community receives a clean message linking straight into your widget. No writing, no approvals, no delays. Just instant activation.

  • Early ride offers go up.
  • Last-week matches go up.
  • Engagement goes up.

For new organisers, this becomes the moment where you suddenly see the platform working. It’s simple, reliable, and incredibly effective.